Challenge
This project involved a comprehensive redesign of internal web pages and the development of a custom application for real estate agents. This application streamlines the entire buying and selling process boosting efficiency and facilitating transactions.
Discovery
Goals
- Increase real estate agents registrations for the platform.
- Improve efficiency in decision-making for real estate agents.
- Increase client conversion from website.
Scope
- Responsive website designed in Figma.
- Responsive web app designed in Figma.
- 2 essential programs (Cash Offers + Concierge).
- Agents can access the program they are submitted to. Submit new properties, create or receive leads on each property and update the process of each lead.
- Agents can see all the prioritized must-do tasks of the day, week, month.
- Agents can see and message each contact of their current market.
- Agents can access and download marketing material and the resources center.
Deliverables
UX Design
User persona
Sitemap
Streamlined User Experience for Seamless Real Estate Transactions
Our user journey begins with our user-friendly website, where potential clients encounter the two main programs: Keller Offers and Concierge (encompassing Ready to Sell and Ready to Stay). Both programs seamlessly redirect users to dedicated pages showcasing the comprehensive benefits of utilizing Keller Williams’ iBuyer platform. Prominent call-to-action buttons encourage homeowners to register with iBuyer and list their properties, connecting them with qualified agents to address their selling, buying, or home improvement needs. Additionally, a dedicated button on the main menu enables real estate agents to seamlessly access the platform.
Upon completion of the onboarding process for both clients and agents, the platform’s intuitive dashboard unveils a wealth of information presented through clear graphics and actionable call-to-actions, empowering informed decision-making. Agents gain access to their respective programs (Cash Offers or Concierge), Money Makers (time-sensitive call-to-actions to expedite real estate transactions), Contacts, On-demand Training, and more.
Within their assigned program (Cash Offers or Concierge), agents can view all registered properties, register new listings, and take action on each bid associated with each property. For individual bids, agents can access detailed information including activity, summary, business action (for initiating the next step in the process), property information, files, messages, and events.
Finally, when a user enters the platform, they are immediately presented with their property’s information and any associated bids, ensuring a streamlined and personalized experience.
Wireframe + User flow
UI Design
Web app
Website
Achievements
- Increased Cash Offers program applications for Keller Williams agents by 20% by the end of the period.
- Increased Concierge program applications for Keller Williams agents by 15% by the end of the period.
- Reduced the time to take action to respond to potential clients by 40% at the launch stage.
- Increased productivity in analyzing the buying and selling of potential properties by 55% at the launch stage.
- 90% Net Promoter Score (NPS) at the launch stage.